Volkswagen
- Built an interactive experience that invited users to enter their daily route, then guided them through a personalised simulation designed to feel intuitive and rewarding.
- Used Google Maps data to transform real world driving patterns into unique, tailored journeys that increased relevance and time spent.
- Designed playful and interactive icons to navigate through the platform creating a fun, enjoyable interactive web experience.
- Integrated video content throughout the flow to highlight key features of the new Golf at moments that matched the user's route and intent.
- Designed a clear end journey that surfaced nearby dealerships and reduced friction, making test drive bookings simple and seamless.
- Delivered a 250% increase in test drive bookings through a user focused experience that balanced storytelling with conversion goals.
McDonalds
- Showcased the new Crispy Chicken range through a playful, vibrant digital experience designed to feel fast, fun, and effortless to use.
- Stayed true to McDonald's branding by aligning colour, typography, tone, and visual aesthetics to the established design system while keeping the execution fresh.
- Produced captivating animation and motion moments that added energy, guided attention, and made the product story feel dynamic and memorable.
- Developed a fresh photography style that highlighted texture, crunch, and product quality while staying true to McDonald's brand tone.
- Produced high quality video that emphasised ingredient freshness and elevated the overall premium feel.
- Added interactive controls so users could change video speed and direction, creating a hands on, satisfying "play" experience.
- Kept the UX clear and responsive so the experience stayed exciting without sacrificing usability.
Tourism Australia
- Contributed to Tourism Australia's Come Walkabout campaign, supporting an emotionally led narrative focused on transformation and deeper connection to place.
- Designed a user journey that allowed people to plan a trip directly or explore destinations through emotion, making discovery feel personal, intuitive, and human.
- Used playful fonts and expressive typefaces to create a sense of adventure, bring warmth to the interface, and support the campaign's storytelling tone.
- Helped translate inspiration into action by directing users to interactive maps, giving them a clear and engaging way to navigate options.
- Connected the experience to a database of tour operators so users could easily find relevant providers and move seamlessly toward planning and booking.
- Designed the interface to be mobile and web friendly, ensuring the experience felt seamless across devices so users could explore and plan from anywhere.
AWS Hub
- Modernised the AWS Enterprise Hub to improve user experience, simplify navigation to be user friendly and interactive and developed a cohesive design language.
- Used research and analytics to guide the site structure and visual design decisions, keeping outcomes grounded to user needs.
- Increased user session time by prioritising content based on data derived from analytics. I asked the question "What content do the users want to interact with?" I made sure all relevant content was positioned on the enterprise hub to increase time interacting with the platform.